Mark WainwrightThat’s entertainmentSocial media platforms aren’t ‘social’ anymore; they’re entertainment hubs. I unpick what this long-term shift means for brands.Jun 17, 2022Jun 17, 2022
Mark WainwrightCreative discomfortsIf you’ve ever sat in a creative session and felt awkward and uncomfortable, I’ve got good news for you — your best ideas are coming.May 23, 2022May 23, 2022
Mark WainwrightHarnessing, not capturing attentionWe talk a lot about attention in comms. But what does it actually mean to capture someone’s attention?May 17, 2022May 17, 2022
Mark WainwrightNetflix and inherent valueGrowth is the name of the game in the subscription economy. So what will Netflix do as growth in the UK dries up?Feb 21, 2022Feb 21, 2022
Mark WainwrightThe unsustainable creator economyIf you’ve had the experience of working with me, especially if that experience is recent, you’ve probably heard me say, “[term x] is one of…Feb 6, 2022Feb 6, 2022
Mark WainwrightWhat The Apprentice taught me about perspectiveMy wife and I have been re-watching old series of The Apprentice recently. It made me think about perspective.Oct 21, 2021Oct 21, 2021
Mark WainwrightSocial media is a misnomerWe call it social media, but it’s not social anymore. At least, not in the way we used to think about it…Jul 24, 2021Jul 24, 2021
Mark WainwrightPersonas and audience understandingI love words. I know it is corny, but one of my favourite lines of the whole Harry Potter series is Dumbledore’s on words as magic.Jun 27, 2021Jun 27, 2021
Mark WainwrightNews is everything and nothing at the same timeThe team at the Reuters Institute recently published their latest research into “trust in news”. It’s a fascinating read, based on a series…May 17, 2021May 17, 2021
Mark WainwrightBuild it up, then knock it downIf you work in a PR or communications agency, how many times has a pitch or project process started with “We should do some research?”May 10, 2021May 10, 2021
