Mark WainwrightThat’s entertainmentSocial media platforms aren’t ‘social’ anymore; they’re entertainment hubs. I unpick what this long-term shift means for brands.7 min read·Jun 17, 2022----
Mark WainwrightCreative discomfortsIf you’ve ever sat in a creative session and felt awkward and uncomfortable, I’ve got good news for you — your best ideas are coming.4 min read·May 23, 2022----
Mark WainwrightHarnessing, not capturing attentionWe talk a lot about attention in comms. But what does it actually mean to capture someone’s attention?5 min read·May 17, 2022----
Mark WainwrightNetflix and inherent valueGrowth is the name of the game in the subscription economy. So what will Netflix do as growth in the UK dries up?5 min read·Feb 21, 2022----
Mark WainwrightThe unsustainable creator economyIf you’ve had the experience of working with me, especially if that experience is recent, you’ve probably heard me say, “[term x] is one of…6 min read·Feb 6, 2022----
Mark WainwrightWhat The Apprentice taught me about perspectiveMy wife and I have been re-watching old series of The Apprentice recently. It made me think about perspective.3 min read·Oct 21, 2021----
Mark WainwrightSocial media is a misnomerWe call it social media, but it’s not social anymore. At least, not in the way we used to think about it…4 min read·Jul 24, 2021----
Mark WainwrightPersonas and audience understandingI love words. I know it is corny, but one of my favourite lines of the whole Harry Potter series is Dumbledore’s on words as magic.5 min read·Jun 27, 2021----
Mark WainwrightNews is everything and nothing at the same timeThe team at the Reuters Institute recently published their latest research into “trust in news”. It’s a fascinating read, based on a series…4 min read·May 17, 2021----
Mark WainwrightBuild it up, then knock it downIf you work in a PR or communications agency, how many times has a pitch or project process started with “We should do some research?”2 min read·May 10, 2021----